SEO Software: Pros and Cons
SEO Software: Pros and Cons
One of the recent trends in a nowadays SEO is a tendency to abandon utilizing automatic SEO solutions. It is even said that using automated software can damage your search engine positions. On the other hand, search engine optimization is a field where the volume of boring routine work is immense. Doing all of it yourself is much more complex and is a time-waste. So in this text we will split different SEO software into groups basing on its purpose and will try to understand which jobs can be performed by hand indeed, and which ones are better to apply automatically.
1) Making content. There are many applications that supply automatic synonymizing of any content. There are products that even claim to create human-readable site content created absolutely automatically. Nevertheless, until machines will begin to understand the sense of a text, they won’t be able to produce a more or less readable automated content. So this task should be performed 99% manually for now. Hire a good copywriter and create a good, unique content for your site, rather than putting those funds into some “advanced” utility that does this automatically.
2) Gaining backlinks. This is the second irreplaceable SEO action, though someone could name it the first. A quality link building requires you to examine hundreds of possible linking partners and filtering only those sites that are closely related to your one, with a quality content and a trust rank simultaneously. Such work can be made automatic a little, because you don’t have to discover possible linking sites manually. Nevertheless, the final conclusion still is upon you. It is you who should measure the quality of websites and evaluate their relevance to your theme. Locating link partners is only 10% of a job. The rest is done manually.
3) Checking search engine rank. All in all, you want this to track your efforts – whether you’re doing right, or your activity misses the goal. One of the most frequent mistakes here is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Generally, you don’t need that amount. If your website isn’t found within the first 20-30 ranks – nobody sees it anyway. So in a SEO sphere it is better to restrict web ranking checks with first 40-50 results. However, if there is a significant number of keywords to check, the process may still use up a large amount of time. And here is where the automation is really needed! With an automated rank checker you can save quite a few of hours comparing to what you would spend if did that manually. However, you should only use search engine friendly tools, to prevent possible worries with your IP being banned by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite easily. However, true gems in that field are still achieved through a manual job.
5) Discovering keyword synonyms related to your industry is another job that is automated with minimum efforts. And you are really cheating yourself if you think that you can handle without any of the automated tools over there. You can save a lot of time and lose virtually nothing. There are a lot of ways of finding quality keywords and many of them can be dug through automatically.
So, every SEO job needs its own approach on SEO tools. Some tasks are automated easily as shown above, while others still want you to apply your hands and your brain.